DeliCo Refrigerated Point of Sale Display Food Company

Challenge

Supermarkets are full of products competing for attention, but very few compete for presence. Most refrigerated foods sit behind glass, hidden by condensation, doors, or visual noise. Cold preserves quality, but it also creates distance.

DeliCo identified a subtle but powerful insight: shoppers trust what they can clearly see and instantly understand. When products feel distant or complicated, hesitation replaces impulse. The challenge was not to refrigerate better—but to make freshness feel accessible, immediate, and intentional.

The objective became redefining how refrigerated food is perceived:

• Not as inventory stored behind a barrier
• But as a curated, intentional offering
• Designed to invite interaction without friction

This wasn’t about breaking retail rules—it was about rewriting them.

Solution

DeliCo introduced a Traditional Coolio display, engineered not as equipment, but as a vertical piece of retail architecture.

Technical Profile

• Height: 203.5 cm
• Width: 44.5 cm
• Depth: 44 cm
• Capacity: approx. 160 liters
• Shelves: 3 + bottom tray (41 × 28 × 3.5 cm)
• Weight: approx. 7.5 kg
• Materials: corrugated cardboard and wood
• Accessories: LED lighting, thermal curtain, price holders, sound module, dividers, wire tray

Rather than hiding the product, the tall, narrow silhouette framed it. LED lighting worked like a gallery spotlight, guiding the shopper’s eye vertically. The thermal curtain preserved temperature while keeping the display visually open and intuitive.

Cardboard and wood were not aesthetic compromises—they were strategic decisions. Together, they created a warm, approachable contrast to the cold function inside. The result was a display that communicated care, craftsmanship, and freshness at first glance.

Results

What emerged on the sales floor was not just a display, but a moment.

Shoppers paused. They slowed down. They noticed details: the lighting, the organization, the clarity of pricing, the ease of selection. The sound accessory added a subtle sensory cue, reinforcing brand presence without overwhelming the environment.

The vertical format maximized visibility while occupying minimal floor space, making it attractive for retailers and effective for high-traffic zones. The wire tray and separators improved product organization and restocking efficiency, while the modular accessories allowed DeliCo to adapt the display to different store formats and campaigns.

Most importantly, the objective was achieved:

• Freshness felt intentional
• Choice felt effortless
• The brand felt designed—not stored

The Coolio display became a platform, not a container. One that can evolve into seasonal storytelling, limited editions, or curated product selections, all while maintaining performance and sustainability.

Find out more about refrigerated displays.

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