We are a global company dedicated to offering communities' favorite foods. With a presence in 18 countries, we offer quality products in various categories and prices.
Create an activation for the launch of the new line of OSCAR MAYER sausages: Vienna sausages and turkey sausages. It should be eye-catching for shoppers, but above all it should be functional and out of the ordinary.
We designed, developed and produced a Coolio Island which includes a Freshboard (a cardboard refrigerator that cools) and a display next to it with which we can cross-sell products that match the new line of Oscar Mayer sausages. In this case, the display has space for: eggs, bread, tortillas and HEINZ products such as mayonnaise, ketchup and mustard. Ideal ingredients to combine with sausages and prepare delicious breakfasts.
The island is fully functional and practical, which helped to promote the new line of sausages in an innovative way. In addition, thanks to its Coolio + Display design, it helped to increase sales of the products displayed there, helping shoppers find products that go hand in hand with sausages to prepare breakfasts or other dishes.