Coolio: The Refrigerated Displays That the Most Successful Brands Use - And Why?

There is a question worth asking when looking at the portfolio of brands that have chosen the Coolio Freshboard as their refrigerated display tool: what do Coca-Cola, Danone, Sigma, Nestlé, Mondelēz, Unilever, Brown-Forman, and Splenda know that other brands have yet to discover?

The answer is not a single thing. It is a combination of factors that, taken together, make Coolio the smartest solution available in the market for taking a refrigerated product out of the traditional refrigerator and bringing it directly to the shopper.

The World's Most Demanding Brands Choose Carefully

The companies that appear in Coolio's success story portfolio are not brands that improvise at the point of sale. They are companies with entire departments dedicated to trade marketing strategy, with budgets that demand measurable results and teams that evaluate every display tool against strict criteria: ROI, logistics, brand image, and scalability.

When a company like Coca-Cola chooses the Coolio for a modern channel activation — as it did with the "Share a Coke" campaign and the Coolio Tomateros Island — it is not experimenting. It does so because the tool meets standards that few solutions in the market can match.

The same applies to Danone, which has used the Coolio on multiple occasions for brands like Activia, Danette, and Danonino. Or Sigma Alimentos, which has deployed the Coolio in activations for FUD, Oscar Mayer, San Rafael, and Chimex across different moments and formats. Or Brown-Forman, which used it for Jack Daniel's and New Mix with results that the company itself rated at the highest standard of quality, time, and price.

Coincidence? No. Judgment.

What Makes the Coolio Freshboard Different?

It Leaves the Refrigerator — and That Changes Everything

The Coolio's starting point is a simple but revolutionary idea: refrigerated products do not have to stay inside the linear refrigerator. For decades, that has been the only space available for fresh products inside supermarkets — a shared, uniform space where everyone competes under exactly the same conditions and where no one truly stands out.

The Coolio Freshboard breaks that logic. It is a portable display with real refrigeration — from +1°C to +7°C — meaning it can be placed anywhere in the store without compromising the cold chain. An end cap, the checkout line, the center of a promotional island, the store entrance. Wherever the traffic is, the product can be there too.

That is exactly what Philadelphia did with the Open Top model: leaving the refrigerator section and appearing in strategic zones of the supermarket where cream cheese became an impulse purchase rather than a planned one. Or what Nestlé achieved with Santa María Water: displaying disruptively outside the standard refrigerator area to generate presence in the modern channel in a way that set them completely apart from the competition.

Complete Brand Customization

The Coolio is made from FSC-certified corrugated cardboard, making it fully printable. Every square centimeter of the display can become an extension of the brand's campaign: colors, product photography, key messages, visual identity.

This matters more than it might seem. A generic display communicates function. A display with the brand's complete visual identity communicates presence, investment, and confidence. For the shopper, the difference is immediate and emotional.

Brands like Jack Daniel's — with its joint activation alongside McLaren —, Splenda with its chocolate and vanilla balance bars, or Danone with its Danonino campaign tied to the Paw Patrol film, all leveraged this potential to create displays that did not just show the product but told a complete story at the point of sale.

Production Speed and Operational Flexibility

One of the most practical reasons major brands choose the Coolio is something trade marketing teams value enormously: the ability to produce and deploy fast.

Nestlé made it clear in their own words: "From design to manufacturing in a very short time." For a company managing tight activation calendars and very specific windows of opportunity — seasons, launches, special dates — speed is not a luxury, it is a requirement.

The Coolio, being a corrugated cardboard structure with a plug-and-play refrigeration system, can be produced, customized, and deployed in timeframes a traditional refrigerator could never match. No civil work. No complex electrical installation. No deposit or storage cost for the store. It is set up, activated, and starts selling.

Results That Demanding Brands Can Report

Brown-Forman, the company behind Jack Daniel's, was direct in its assessment of Coolio: "100% of the orders we have placed with them have met the established requirements of Quality, Time, and Price." For a company of that size, that level of operational consistency is decisive.

Sigma Alimentos, the group behind FUD, Oscar Mayer, San Rafael, and Chimex, has used the Coolio more times than any other company in the portfolio — and continues to do so. That repetition is the most honest indicator that the tool works: brands that do not see results do not come back.

Perfect Snacks, the California-based protein bar company, took it to supermarkets in the United States and achieved strategic placement inside Lowes Foods stores, driving impulse purchases in one of the most competitive retail markets in the world.

The Full Portfolio: Brands That Already Trust Coolio

The list of brands that have chosen the Coolio as their refrigerated display tool speaks for itself:

Sigma Alimentos — FUD, Oscar Mayer, San Rafael, Chimex, Zwan (multiple activations across different models and formats)

Danone — Activia, Danette, Danonino (Open Top, Traditional)

Coca-Cola — "Share a Coke" campaign, Coolio Tomateros Island (hybrid models)

Nestlé — Santa María Water (Traditional model)

Mondelēz / Philadelphia — Open Top display in strategic zones

Brown-Forman — Jack Daniel's, New Mix, Jack Daniel's & McLaren (Check Out models)

Unilever — Primavera brand (Traditional model)

Splenda — Balance Chocolate and Vanilla bars (Dumpbin model)

Electrolit — Hydration drinks in the modern channel (Check Out model)

Upfield — Plant-based butter and mozzarella cheese (Traditional model)

Perfect Snacks — Protein bars in U.S. supermarkets (Traditional model)

Qualitia / Zwan + Huevo San Juan — Double island display in the modern channel

What Do All These Brands Have in Common?

Beyond size or category, all of these companies share the same conviction: that the point of sale is a communication medium in itself, and that the tool you choose to display your product says as much about your brand as the packaging or the television ad.

They chose Coolio because it combines what no other solution on the market offers at the same time: real refrigeration, complete brand customization, location flexibility, fast production, low operational cost for the store, and measurable sales results.

And because, as demonstrated by the POPAI data that has supported the concept since its origins in Belgium in 2005, a well-placed temporary display can generate up to 500% more sales than a standard placement inside the traditional refrigerator. That number is not rhetoric. It is the foundation of why the world's biggest brands keep choosing Coolio, time and time again.

If They Chose It, They Know Something Worth Listening To

You do not need Coca-Cola's budget to apply the same logic. The Coolio Freshboard is available in five models — Traditional, Check Out, Open Top, Dumpbin, and Island — that adapt to different categories, channels, and activation objectives.

The question is not whether your product deserves to be outside the refrigerator. The question is when you are going to give it that opportunity.

Find the right Coolio model for your brand and category at cooliodisplay.com or reach us directly at +52 (33) 3810-1077.

Know more about our refrigerated displays.