Business Impact

Why Replace Your Commercial Refrigerator with a Coolio Display?

By:
Enrique Del Castillo

Why Replace Your Commercial Refrigerator?

Traditional commercial refrigerators have been the norm in supermarkets and convenience stores for decades. While they serve their basic cooling function, in a market where shopper engagement and experience drive growth, they are no longer enough. Today’s retailers demand solutions that combine functionality, mobility, sustainability, and in-store activation. This is where Coolio Display makes the difference.

Traditional Commercial Refrigerators: Strengths and Limitations

Commercial refrigerators have long been the go-to choice for keeping products cool in retail environments. Their large storage capacity and temperature control (–1 °C to 8 °C) make them reliable, yet they come with critical drawbacks:

  • Bulky, static design, limiting flexibility in-store.
  • High energy consumption and use of unsustainable plastics and metals.
  • Low brand interaction — shoppers rarely engage with the unit itself.

In a global market expected to grow from USD 37.2 billion in 2024 to over USD 66 billion by 2034 (CAGR 6%) (Global Market Insights, 2024), brands must go beyond cooling to capture the attention of today's shopper.

Strengths:

  • High volume capacity and consistent refrigeration performance.
  • Robust temperature control systems (–1 °C to 8 °C).
  • Integration into centralized cooling systems.

Limitations:

  • Fixed, large footprint limits in-store agility.
  • Industrial design that lacks brand activation potential.
  • High energy consumption and limited sustainability.
  • Difficult to repurpose for short-term marketing campaigns.

Coolio Display: A Paradigm Shift

Coolio Display merges refrigeration (1 °C–6 °C) with eco-conscious design, full mobility, and high customizability:

  • Total mobility: integrated wheels allow real-time repositioning.
  • Sustainable build: rigid recyclable cardboard structure reduces carbon footprint by up to 35% compared to glass-door coolers.
  • Interactivity: QR codes for promos, sign-ups, or in-store fitness challenges.
  • Rapid customization: interchangeable headers and side panels in full color, delivered within 24 hours.

These features have delivered powerful results across various brand activations:

  • +500% increase in sales compared to standard shelf placement, measured by Brown-Forman USA (Coolio Display, 2025).
  • +15% sustained sales uplift over initial baseline for Nestlé Mexico (Coolio Display, 2025).

Real Case Studies Prove the Impact

Sigma Alimentos – FUD Coolios

Challenge: Feature FUD products outside the deli section.
Solution: Custom Coolio island delivered in 24h with full-color graphics and an exercise challenge via QR code.
Result: Instant visibility and organic social media buzz.

Mondelez – Philadelphia OpenTop Coolios

Challenge: Boost cream cheese sales in secondary aisles.
Solution: OpenTop model paired with pairing recipe graphics.
Result: Improved cross-selling and brand recall.

These examples show that beyond volume, shopper experience is now the key factor in modern retail decisions.

Market Data that Supports the Shift

  • The refrigerated display case market will grow from USD 18.2 billion in 2024 to USD 36.3 billion by 2033 (CAGR 7.59%) (IMARC Group, 2024).
  • Shoppers spend 15% more time in front of interactive displays (Retail Engagement Study).
  • Campaign costs drop by 40% when using reusable headers vs. traditional vinyl banners (Coolio Display, 2025).

Conclusion & Call to Action

While traditional commercial refrigerators fulfill basic cooling needs, Coolio Display turns your point of sale into a brand activation platform, delivering +500% sales boosts, stronger shopper loyalty, and measurable environmental benefits.

In today’s competitive retail landscape, differentiation is everything — and Coolio is your strategic partner.

Ready to multiply your sales and lower your carbon footprint?
Contact us and discover how a Coolio Display Refrigerator can transform your in-store experience.

References (APA Short Format)

GM Insights. (2024). Refrigerated Display Cases Market.
IMARC Group. (2024). Refrigerated Display Cases Forecast 2024–2033.
Coolio Display. (2025). Testimonials. https://www.cooliodisplay.com/en/advantages-comercial-refrigerator

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